Animal Planet Looking for ‘a Hero’


Animal Planet is partnering with affiliates nationwide on its “Be a Hero”campaign.

The campaign -- which will run Jan. 23-March 6 -- “features three complementary components designed to work independently or collectively as a fully integrated systemwide promotion that drives revenue objectives while simultaneously providing residents with the tools needed to play an active role in the welfare of animals in their hometown,” the network said.

“As the only television network dedicated to the connection between humans and animals, Animal Planet continues to provide our affiliate partners with unique platforms to engage their communities through a variety of worthwhile causes,” Discovery Networks U.S. senior vice president of distribution and marketing strategy Lori McFarling said in a prepared statement.

“We are thrilled to offer local residents a real-life way to ‘be a hero’ in their communities, while helping our affiliate partners to achieve their ever-challenging business goals,” she added.