Animal Planet to Salute Uggie

Tribute Spot to 'The Artist' Star to Encourage Pet Adoption
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Animal Planet is planning to create an on-air "in memoriam" spot for Uggie the Dog, star of Oscar-winning silent film The Artist.

Uggie was put down at the age of 13, which would be 68 in dog years for a Jack Russell terrier, according to Pedigree dog food calculations. TMZ broke the news of the star's death -- he had had prostate cancer -- which was confirmed by Uggie's owner on Facebook.

The Animal Planet tribute spot will be combined with a "call of action" emphasizing that Uggie was adopted and encouraging viewers to adopt pets, something the network actively promotes, a spokesperson said.

Animal Planet said it will also use social media to spread the word about Uggie and the importance of animal rescue, and will blog about him on its "Bites" blog.

The network is looking to line up a national partner for the tribute.

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