Matching content form with a strong target audience, Go Fish Pictures has secured a media buy on Anime Network as part of the advertising campaign behind its upcoming theatrical Ghost in the Shell 2: Innocence.
The DreamWorks SKG unit runs the full 75-second trailer for Ghost in the Shell 2 on Anime’s linear network and video-on-demand service.
“The advertising buy for Ghost in the Shell 2: Innocence validates not only the growth of Anime Network, but its ability to reach and deliver the elusive young adult male and core 18-to-34 demographic groups,” network president Kevin Corcoran said in a statement. “Go Fish Pictures, like many competitive media buyers today, also recognizes the strength and influence advertising with our video-on-demand service provides. In fact, while VOD advertising is still very much in its infancy, astute marketers are becoming savvier about the benefits of VOD advertising.”
Anime is currently available as a VOD service on select Comcast Corp., Cablevision Systems Corp. and Time Warner Cable systems.
On July 27, it bowed as a full-time digital channel on the Insight Communications Co. system in Columbus, Ohio.
Written and directed by Mamoru Oshii, the anime-style film — screened in competition at the Cannes Film Festival — tells the story of a solitary cyborg desperately fighting to retain what little humanity he has left in a world where human souls are rare.