Anthony's Arrival Heralds Big Ratings Gains For MSGN


MSG Network has seen a 182% spike in its household ratings with the ‘Melo factor.
The regional sports network has averaged a 4.28 household rating in the New York DMA for the three games since the New York Knicks acquired All-Star forward Carmelo Anthony from the Denver Nuggets.
Over the past three games, the RSN's Knicks telecasts have posted DMA household ratings of 6.75 (versus the Milwaukee Bucks on Feb. 23), 3.21 (Cleveland Cavaliers on Feb. 25) and 2.88. (Miami Heat on Feb 27,when the game was simulcast on ESPN), respecitively, according to Nielsen data.
Those deliveries have served to lift MSGN's average rating to a 1.67 rating through 54 games, up 62% over the 1.03 mark at the same stage of the 2009-10 season. Prior to Anthony's arrival, the Knicks telecasst had averaged a 1.52 household rating.
Younger viewers have also been intrigued by the high-scoring small forward. MSGN's Knicks telecasts averaged a 5.78 rating among males 18 to 34 through ‘Melo's first three games, up 165% compared to a 2.18 for the previous 51 games, according to channel officials. All told, the RSN's Knicks games averaged a 2.38 rating with the group, a 151% jump a 0.95 over last season at this time.