TNT Saved some key product-placement spots for DaimlerChrysler Corp.’s Dodge and AOL in its new original drama series, set to run on the network Mondays at 10 p.m. (EST/PST) beginning June 12.
Dodge and QIP Holder LLC’s Quiznos will be sponsors for the uninterrupted, commercial-free premiere episode of Saved.
The automaker’s vehicles will be “naturally integrated within the show's dramatic story line and used by key characters for the series, TNT said, while the Internet-service provider will receive three product integrations during the series, allowing it to extend its brand messaging within the story line.
Dodge and Quiznos will both gain exposure for their brands through TNT marketing efforts surrounding the series’ debut episode, including on-air premiere tune-ins, exposure on TNT’s Web site (www.tnt.tv) and national print-campaign materials series.
“By combining the brand strength, the reach of our network and key strategic partnerships, Turner has developed an exciting messaging platform around the series Saved," Turner Entertainment Ad Sales and Marketing executive vice president Linda Yaccarino said in a prepared statement.
"All three brands will reach consumers nationwide through their customized sponsorships, which includes AOL product integration and exclusivity in an uncluttered environment for Dodge and Quiznos during the season,” she added.