RealNetworks Inc. announced that America Online Inc. will use the
streaming-media company's 'Helix Universal Servers' to deliver interactive
marketing campaigns and streaming-video advertisements to AOL's 35 million
It's the second major deal for RNI over the past month, having signed a
similar deal with Internet portal Yahoo! Inc. (http://www.yahoo.com/) two weeks ago.
AOL will include RNI's 'RealVideo 9' media player in 'AOL 8.0,' the online
company's new software, scheduled for fall release.
The moves are all part of AOL's increased emphasis on broadband capabilities
through both content and connectivity.
RNI promotes its Universal Servers as having the capability to deliver
streams from all major media players, including Apple Computer Inc.'s
'QuickTime' and Microsoft Corp.'s 'Windows Media Player.'