AP Taps Comcast's thePlatform For Web Video


The Associated Press has selected thePlatform, Comcast's video technology services subsidiary, to distribute online video to 2,100 newspapers, broadcasters and Web affiliates in the U.S.

The value of the deal wasn't disclosed. ThePlatform CEO Ian Blaine said that while the AP contract is not the company's biggest financially, the AP's service has unusually broad reach.

"This deal is close to a magnitude different in terms of distribution points," Blaine said. "In terms of the scale and complexity of the business rules around the syndication, we think this is unique."

The AP's Online Video Network, first launched in 2006, reaches 61 million unique visitors through its affiliate sites.

The wire service expects its transition to thePlatform's services to be completed by December. The AP has been using a Microsoft-developed video-distribution platform.

With thePlatform, the AP will offer network affiliates a fully embeddable video player for video destination pages.

Other customers of thePlatform include the BBC, CNBC, Gannett, PBS, as well as Comcast, Time Warner Cable, Cablevision Systems and Cox Communications.