Apple has announced a March 25 press event at its Cupertino, Calif. headquarters during which it is widely expected to announce the debut of a new streaming video service.
In press invitations, Apple is billing the event as “show time.”
“Given the word 'show' and the film-style intro, it does look as if this event will be all about Apple's forthcoming video service,” AppleInsider noted. Apple is said to have invited celebrities including Jennifer Aniston and Reese Witherspoon to the event, which will be held at the Steve Jobs Theater at 10 a.m. PST.
Bloomberg has described the platform as a competitor to Netflix and Amazon. But Apple has been dancing around a major video launch for years, and numerous iterations have been described.
According to numerous reports, Apple has spent upwards of $1 billion to produce original shows for its new platform.
Apple will also reportedly debut a revised news service at the event.