Apple Sharpens iPad’s Video Hooks


The best second screen in the
house — Apple’s iPad — now has an even
more dazzling display than the HDTV in the
living room.

Hoping to hold the lead in the category it
pioneered, Apple last week introduced its
next-generation iPad tablet, which features
an ultra-high-resolution screen capable of
displaying Blu-ray-quality video and support
for high-speed Long Term Evolution
wireless networks.

The new iPad — Apple has stopped using
a number in the product name with the
third-generation tablet — has the same 9.7-
inch screen size as its predecessors, but has
a 2048-by-1536 “Retina” display. That yields a
pixel depth of 3.1 million, four times the resolution
of the original iPad and iPad 2 and 1
million more pixels than a typical HDTV, according
to Apple.

When the iPad debuted in mid-2010, it
quickly became a killer video-viewing device.
The crisper, higher-resolution screen
— capable of displaying 1080p HD, equivalent
to Blu-ray Disc video quality — should
increase the iPad’s value as a video-consumption
gadget. The new 1.4-pound iPad
also includes a 5-megapixel camera, with
the ability to record video in 1080p format.

The latest iPad’s support for 4G LTE should
help drive adoption of Verizon Wireless’s and
AT&T’s LTE services, which offer connection
speeds up to 10 times as fast as 3G data networks.
The iPad can act as a hotspot for up to
five Wi-Fi devices.

But analysts said carriers’ bandwidth
caps for LTE will inhibit widespread appeal.
“In our view, current tablet data
plans offered by AT&T and Verizon seem illmatched
for the new LTE iPad, which has
the potential to consume a lot of data,” Guggenheim
Securities analyst Shing Yin wrote
in a report.

Also last week, Apple showed off a new
version of the $99 Apple TV set-top box, a
product company executives have referred
to as a “hobby.”

The box, which provides access to iTunes,
Netflix, YouTube and other services, has a
redesigned interface and support for 1080p
high-definition video. Movies and TV shows
sold through iTunes will be available in the
higher-quality format, according to Apple.



What’s new: The latest iPad has a 2048-by-1536 “Retina” display and 4G Long
Term Evolution support, through Verizon Wireless and AT&T.

Pricing: $499 (16 GB of storage), $599 (32 GB) and $699 (64 GB); 4G models
are an additional $130, with data plans sold separately.

Apps: 200,000-plus native
iPad apps.

Sales: 55 million iPads
sold through end of 2011.

Market share: 58% of
tablet market in Q4 2011,
down from 68% a year

SOURCES: Apple, Strategy