Apple has added PBS and the Yahoo Screen service to Apple TV, the company’s stand-alone streaming device.
PBS said it is offering a selection of full-length episodes and clips from several programs on the device, including American Masters, Frontline, Nature, and Masterpiece. It’s also offering dozens of Web-originals from PBS Digital Studios.
“Many” PBS shows will be offered for viewing on Apple TV within 24 hours of their original broadcast, PBS said.
Amazon.com locked up exclusive streaming rights for PBS hit series Downtown Abbey earlier this year, but PBS told AllThingsD that PBS stations will re-air season 2 and 3 of the series in December, and each episode for those seasons, plus season 4 episodes coming in January, will be “available for a limited window following the on-air broadcast" on the Apple TV.
PBS’s Apple TV plug-in is not authenticated, but users will need to create a profile and identify their local PBS stations.
“Given the tremendous success of our PBS Video apps for iPad and iPhone, we know PBS already has a large number of fans enjoying our content through Apple devices. Apple TV is a natural place for us to be,” said Jon Brendsel, VP of product development, PBS Digital, in a statement. “While PBS stations are the first place to enjoy public television programming, bringing our programming to Apple TV is another way we’re allowing viewers to engage with their local station when and how it’s most convenient for them.”
Yahoo Screen offers a variety of video clips in categories such as entertainment, sports, kids and news, offering snippets from Saturday Night Live, ABC News, Wired, and The Onion.
Apple TV is also starting to put together deals for authenticated TV Everywhere fare, recently adding support for Watch Disney, Watch Disney XD, Watch Disney Junior, Watch ESPN, and HBO Go.