Apple of Women’s Eyes

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Two women’s-targeted networks are ramping up their on-demand services in the Big Apple in an effort to reach additional viewers.

WE: Women’s Entertainment is offering some of its high-profile original content, such as Bridezillas, as part of a recent free-on-demand soft launch on Cablevision Systems Corp.’s New York-area systems.

Meanwhile in Manhattan, Time Warner Cable’s New York City subscribers can enjoy karaoke and other exclusive content on demand from Oxygen under a long-term carriage deal between the distaff network and the operator.

Rainbow Media Holdings LLC-owned WE is providing parent Cablevision on-demand users episodes from its series Bridezillas, Kiss and Tell and Full Frontal Fashion as part of the MSO’s free on-demand tier, which also includes content from sister on-demand services Sportskool and Mag Rack.

Like sister service Independent Film Channel before it, WE is testing the on-demand waters, moving toward launching a more-robust service to the industry sometime in 2006, according to spokesman Matt Frankel.

Terms of the Oxygen-Time Warner deal were not disclosed, but the agreement completes the distribution of the network’s on-demand content throughout the MSO’s national footprint, said executive vice president of affiliate sales Mary Murano.

Time Warner New York will launch 15 hours of Oxygen VOD programming, including original programming from the parent-targeted, “Oh! Baby” VOD network and some 80 sing-along songs from its “Air Karaoke” on-demand channel. Overall, Oxygen’s VOD service is available to 12 million subscribers through a number of MSOs including Comcast Corp. and Adelphia Communications Corp.

As part of its Time Warner on-demand launch, Oxygen will bow its upcoming original movie Romancing the Bride a week before it premieres on the network, said Murano. The movie, starring Laura Prepon (That ’70s Show) will be available to Time Warner Cable subscribers via Oxygen On Demand from Nov. 25 through Dec. 1, before it bows Dec. 3 on Oxygen.