Arbitron, Nielsen Extend PPM Deal


Arbitron Inc. announced Wednesday that it and Nielsen Media Research are now
negotiating an amendment to their existing May 2000 agreement that would provide
for 'further research and development' of the former's 'Portable People Meter'

Prior to this announcement, the research giants had estimated that their
potential PPM joint venture 'at the earliest ... might have been formed by the
end of the fourth quarter of 2002.'

Since Arbitron began testing its PPM in the Philadelphia DMA in the fourth
quarter of 2000, Arbitron CEO Steve Morris said in a prepared statement,
'Nielsen has increased its involvement and commitment with each new phase of the
development program.'

The PPM is based on a pager-sized device carried by consumers wherever they