Robert Barocci has joined the ARF (formerly the Advertising Research
Foundation) in New York as president and CEO.
Most recently director of communications at The New School, Barocci in the
past was president of Leo Burnett International and founding CEO of McConnaughy
Barocci Brown Advertising in Chicago.
Barocci replaces Jim Spaeth, who is forming his own consultancy. The ARF has
been conducting its CEO search since Spaeth announced his departure last