Asian B’caster Opposes MRC Bill


An Asian-language broadcaster, KTSF-TV, has come out to oppose legislation that would regulate TV ratings, charging that the pending bill would set back Asian and other ethnic programming.

The San Francisco Bay-area station, owned by Lincoln Broadcasting Co., is opposed to a bill that was introduced by Sen. Conrad Burns (R-Mont.), which calls for mandatory accreditation of TV ratings by an industry body, the Media Rating Council.

A hearing on the bill is set for next Wednesday (July 27) at the Senate Commerce Committee.

In a letter to the chairman and ranking member of the committee, KTSF general manager Michael Sherman wrote, “Instead of spurring growth of ethnic television, we believe this [legislation] would diminish entrepreneurial opportunities by creating unnecessary and contentious procedures for determining ratings.”

In his letter, Sherman said, “As a broadcaster offering ethnic programming, I want to reiterate that for our markets to grow, we must have access to the most relevant information available. This will certainly require continuous advances in television-ratings systems that can respond quickly to the changing dynamics and competitiveness of today’s television environment.”

Burns’ bill “will not get us there,” he added.