UP and Aspire have expanded their subscriber base via a launch on systems owned by Suddenlink Communications.
The networks are now available to the seventh-largest cable operator's 1.1 million video subscribers in Texas, Oklahoma, Louisiana, North Carolina and West Virginia, among other states. Deal terms were not disclosed.
Coincidentally or not, the UP, Aspire additions follow a crush of Suddenlink affiliate news as the MSO has reached carriage deals with Revolt TV, The Blaze, Discovery Communications and CBS of late. The MSO has also replaced VIacom nets with about 20 additional channels as the parties remain disconnected in a license fee dispute.
With the rollouts, UP is now accesible to more than 67 million homes nationwide, while Aspire, which was launched by Magic Johnson Enterprises in June 2012, now is available to more than 21 million homes in 21 of the top 25 African-American markets across the U.S.
"We are delighted to bring UP’s uplifting, family-friendly programming and the diverse, positive programming of Aspire to Suddenlink customers," said Hal Rosenberg, senior vice president oif content distribution and marketing, UP and Aspire. "The two networks offer a terrific lineup of quality, entertaining original programming that Suddenlink's customers can't see anywhere else on television. We look forward to working closely with the Suddenlink team to generate awareness and excitement over the availability of UP and Aspire."
Noted Kathy Payne, Suddenlink senior vice president and chief programming officer: "UP and Aspire each bring unique content and value to our channel lineup and we believe they will be welcomed enthusiastically by our video customers. Both networks are committed to presenting the kind of positive values, stories and messages that our customers seek."