ATAS Salutes Lifetime - Multichannel

ATAS Salutes Lifetime

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Lifetime Television and the Academy of Television Arts & Sciences jointly
announced Wednesday that that TV organization's board of governors has voted to
bestow its "Governors Award" to the cable network for its "Our Lifetime
Commitment: Stop Violence Against Women" public-affairs initiative.

The award will be presented Sept. 13 during ATAS' primetime creative-arts
Emmy Awards-presentation ceremony in Los Angeles.

"Lifetime has consistently exerted leadership in the TV industry through its
ongoing commitment to making the lives of women better," ATAS chairman Bryce
Zabel said in a prepared statement.

The ATAS press release added that the anti-violence campaign is "part of the
network's unparalleled efforts to advocate on behalf of women and families on a
range of critical issues, including breast-cancer awareness; quality, affordable
child care; and self-esteem among women and girls."

Maura Dunbar, chair of the ATAS Governors Award nominating committee, added
that Lifetime's anti-violence "initiative's objectives go well beyond awareness,
offering resources and assistance, as well"'

Previous Governors Award recipients have ranged from the "Big Four" broadcast
networks last year for their Sept. 11 special, Supporting America: A Tribute
to Heroes
to Showtime Networks Inc.’s, Cable News Network’s and MTV: Music
Television's "Fight for Your Rights: Take a Stand Against
Violence."

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