Atlantic Broadband Adds MLB.TV App to TiVo Platform

MSO to launch MLB Network in late September
Atlantic BB logo.jpg

Atlantic Broadband said it has launched the MLB.TV app on its leased TiVo-powered platform, enabling subs to access the subscription-based app directly from the on-screen interface.

The integration allows Atlantic Broadband customers with MLB.TV Premium subscriptions to access and stream out-of-market Major League Baseball games to the TV.

Ahead of the 2017 MLB playoffs, Atlantic Broadband also plans to launch the MLB Network on September 28 across its service area. Atlantic Broadband, a subsidiary of Canada-based Cogeco Communications, serves about 246,000 video subs in western Pennsylvania; Miami Beach; parts of Maryland/Delaware; Aiken, S.C.; and eastern Connecticut.

“The launch of the MLB.TV app is another exciting step forward as part of our initiative to bring customers access to the most popular and valuable internet video services, combined with the channels they love to watch every day through our award-winning TiVo platform,” Heather McCallion, Atlantic Broadband’s VP of video services, said in a statement. “We’re also excited to give baseball fans across our footprint access to MLB Network this fall so they can indulge in their passion for the game as we get into the most exciting part of the baseball season.”