Atlantic Broadband, the cable operator serving Miami’s beach communities, has added the Pasiones and Televisión Dominicana networks to its roster of channels in that market.
With the additions, subscribers to Cogeco Cable subsidiary Atlantic Broadband now have access to Hemisphere Media Group’s entire suite of channels, including Centroamérica TV, Cinelatino and WAPA América.
Customers must subscribe to the “Mundo Latino Basico” package in order to view the two newly added networks. Programming on Pasiones (channel 207) is focused on telenovelas and serialized dramas; Televisión Dominicana (channel 248) is a general entertainment network for Dominicans living in the U.S.
“Our networks are ideally-suited to meet the growing needs of Hispanics in Atlantic Broadband’s South Florida footprint, and we are thrilled to work with them on this exciting launch,” Hemisphere Media Group president and CEO Alan Sokol said.
The addition of Pasiones and Televisión Dominicana comes following the mid-December arrival of former People en Español publisher Lucia Ballas-Traynor as Hemisphere’s executive vice president of advertising sales. Ballas-Traynor’s TV experience includes prior stints as GM for Galavisión and Viacom International Media Networks’ MTV Tr3s prior to its U.S. Hispanic dissolution.