Atlantic Broadband Hires Head of Content Acquisition

Elizabeth Asencio is late of NBCU, Starz, Disney, ESPN
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Atlantic Broadband, a unit of Canada-based Cogeco Communications, has hired Elizabeth Asencio to head of content acquisition.

In that role, Asencio will head up negotiations for content acquisition across all platforms, including linear and on-demand.

She joins a video services team led by Heather McCallion, Atlantic Broadband’s VP of video products.

RELATED: Atlantic Broadband Adds MLB.TV App to TiVo Platform

Asencio has previously held exec roles at NBCUniversal, Starz, Disney and ESPN.

Atlantic Broadband serves about 246,000 video subscribers across five regions – western  Pennsylvania; Miami Beach; Maryland/Delaware; Aiken, S.C.; and eastern Connecticut.

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