AT&T, BabyFirst Team On U-verse App

App Extends Bridge From Mobile Devices To The TV Screen
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AT&T and BabyFirst have co-developed and launched a new app exclusively for U-verse customers that lets toddlers and their parents doodle and draw on iPhones and iPads and have those creations show up on the TV screen.

According to the companies, the app, which was designed by development experts, helps to introduce children to colors, animals and shapes while enhancing hand-eye coordination.

The app itself features two sections: an Activity Room, where children can create their own designs; and Coloring Pages, where children can further explore their creativity and pick from a palette of color and shape choices.

AT&T BabyFirst's U-verse App is being offered for free on the Apple iOS platform. While non-Uverse customers can use the app as a stand-alone, U-verse subs  get the added benefit of mobile-to-TV interaction.  AT&T U-verse offers The BabyFirst Channel on channel 310 in its U-family and U300 packages.

“We are excited to bring to AT&T U-verse families a truly state-of-the-art app that provides endless hours of interactive fun and imagination,” said Guy Oranim, CEO of BabyFirst, in a statement. “The app combines the most current technology with traditional creative activities. It makes watching BabyFirst on AT&T U-verse an extraordinary experience for children and parents alike.”

“The addition of the BabyFirst App delivers a fun and educational interactive viewing opportunity exclusive to our subscribers. It’s a great complement to the BabyFirst programming,” added Stephen Rys, VP, video development, AT&T U-verse.

The app joins a roster of about 30 that are available through U-verse TV. Other kid-friendly apps offered on the platform include Santa Tracker, Tumblebooks, and Kids Multiview.

AT&T ended the first quarter with 5.7 million U-verse TV subscribers.