AT&T Digital Life Expanding To Six More Markets - Multichannel

AT&T Digital Life Expanding To Six More Markets

Latest Batch of Deployments Will Extend Reach of Telco’s Home Security/Automation Mix To 58 Markets
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AT&T’s expansion of its Digital Life home security/automation package will continue this Friday (November 8) with the additions of six more markets: Colorado Springs; Memphis; Mobile, Ala.; New Haven and Bridgeport, Conn.; and Pensacola, Fla.

When the new deployments join the mix, AT&T said it will have Digital Life available in 58 U.S. markets.

AT&T’s expansion comes as a broad mix of competitors, including Verizon Communications, Comcast, Cox Communications, and Time Warner Cable, continue to launch and expand home security and automation packages of their own and take aim at U.S. market leader ADT, which has 6.4 million customers.

AT&T is pitching two security packages: Simple Security for $29.99 per month, plus $149.99 for equipment (wireless keypad, keychain remote, sensors and an indoor siren), and Smart Security, which starts at $39.99 per month, plus $249 for equipment (Simple Security gear, plus a choice of three of the following: motion sensor, carbon monoxide sensor, glass break sensor, smoke sensor or a takeover kit).

The telco has also developed five separate home automation packages, including a $9.99 camera package, a $4.99 per month energy package, $4.99 door package, $4.99 per month water detection package; and a $9.99 per month water control package.

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