AT&T Digital Life, the telco’s home security and automation service, will launch in six new markets on Friday (September 27) as the company applies more pressure on incumbent providers as well as cable operators and other service providers that are pursuing the fragmented sector.
Markets set to join the AT&T Digital Life mix are: Charlotte, N.C.; Hartford, Conn.; Jacksonville, Fla.; Milwaukee, Oklahoma City, and Tulsa. Depending on the market, the launches will pit AT&T against Cox Communications, Time Warner Cable, and Comcast, which have begun to roll out home security/automation products of their own. Comcast has launched its products, Xfinity Home and Xfinity Home Control, in all its markets.
The new markets extend AT&T Digital Life to 45 markets, following up recent debuts in Orlando, Providence, Virginia Beach, Rochester, Buffalo and Syracuse. The telco plans to launch it in as many as 50 markets by the end of 2013.
AT&T’s baseline Simple Security package includes 24/7 home monitoring, 24-hour battery backup, a wireless keypad, keychain remote and an indoor siren for $29.99 per month, plus $149.99 for the equipment. Its Smart Security Plan runs $39.99 per month ($249 for equipment) and includes everything in Simple Security, plus a choice of three of the following features: motion sensor, carbon monoxide sensor, glass break sensor, smoke sensor or takeover kit.
Smart Security customers can also tack on a camera package for $9.99 per month, an energy package for $4.99 per month, a door package for $4.99 per month, and a water control package that runs $9.99 per month.
ADT, with 6 million residential and small business customers, currently leads a fragmented U.S. market that’s worth at least $12 billion, according to a report released last April by Sanford C. Bernstein.