AT&T and DirecTV will each launch the Magic Johnson-founded Aspire network as part of a new affiliation agreement with the African-American targeted service, the companies announced Monday.
AT&T will also add UP network to its U-verse lineup as part of the deal. The family-friendly UP network, which is already on DirecTV’s lineup, negotiates affiliation deals for Aspire.
"We're pleased to bring these great channels that serve family audiences and expand entertainment options on both our U-verse and DirecTV platforms," said Dan York, chief content officer at AT&T in a statement. "With these networks come a diverse array of voices and perspectives that build on the wide variety of programming we carry today."
Added Aspire chairman and CEO Johnson: "“We salute AT&T for recognizing the value that Aspire brings to their customers with programming that is relatable, relevant and positive. This is a fantastic way for us to close out a very successful year. Aspire will continue to provide a real and authentic view of the African-American community."