AT&T to Drop ‘Internet Preferences’ Program for GigaPower

Has been using targeted Web advertising program in tandem with lowest-cost 1-Gig offering
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AT&T confirmed that it is sunsetting Internet Preferences, a targeted Web advertising program it has been using in tandem with its lower-cost GigaPower broadband service tiers. 

In Austin, for example, AT&T has been selling a Premiere tier of the 1-Gig service for $70 per month, when subscribers agreed to participate in Internet Preferences alongside a Standard version, without the targeted ad option, for $99 per month.

AT&T said that, starting in October, all GigaPower customers, regardless of whether or not they previously chose to opt-in, will receive the stand-alone 1-Gig service for $70 – a price that happens to match up with Google Fiber’s stand-alone gigabit offering.

“To simplify our offering for our customers, we plan to end the optional Internet Preferences advertising program related to our fastest internet speed tiers,” AT&T said in a statement. “As a result, all customers on these tiers will receive the best rate we have available for their speed tier in their area."

AT&T noted that it began to communicate this update to customers this week. 

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