AT&T Expands Football in Uber Car Promotion

ans can watch games during free rides
ATT - Uber.jpg

AT&T says it is expanding its college football promotion by offering fans free rides with Uber cars outfitted with hot spots and tablets so they can watch games while on the move.

Viewers will be able to use AT&T’s new over-the-top streaming service, DirecTV Now, in the Uber cars when the service launches in the fourth quarter.

RELATED: AT&T to Take DirecTV Over-The-Top

AT&T says the promotion supports AT&T’s sponsorship of the SEC championship and the college football national championship.

RELATED: AT&T: DirecTV Now Will Be a Game Changer

Read more at B&C.