AT&T Expands GigaPower’s Reach in Nashville Area - Multichannel

AT&T Expands GigaPower’s Reach in Nashville Area

Launches in Berry Hill, Brentwood,  Hendersonville
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AT&T said it has extended the reach of its fiber-based  GigaPower platform to more Nashville-area cities, including portions of Berry Hill, Brentwood and Hendersonville.

AT&T has already launched GigaPower and its 1-Gig capabiltires in other nearby cities and towns, including Clarksville, Franklin, Gallatin, Lebanon, Murfreesboro, Nashville, Smyrna, and Spring Hill.

In Nashville, AT&T competes with Comcast, which intends to launch DOCSIS 3.1-powered gigabit broadband service there later this year, and currently offers a symmetrical 2 Gbps offering called Gigabit Pro in the market using FTTP. Google Fiber is also deploying a network network there that will deliver a mix of gigabit broadband and pay TV services. 

GigaPower subs in these additional areas can also pair their broadband service with pay TV from U-verse or DirecTV, though AT&T, of late, has been steering new subs toward the lower-cost satellite TV platform. Those that opt for DirecTV will get immediate access to select TV content on compatible mobile devices via the DirecTV app – before installation – via the company’s “Walk out Watching” program.

Here’s how GigaPower pricing and packaging stacks up in this market:

•U-verse High Speed Internet Premier: Internet speeds up to 1Gbps starting at $70 a month.

•U-verse High Speed Internet Premier + TV: Up to 1Gbps, plus TV service starting at $120 per month.

•U-verse High Speed Internet Premier + TV + Voice: 1Gbps, plus TV and U-verse voice starting at $150 per month.

Subs who take the Premier plans agree to participate in AT&T Internet Preferences, the company's targeted Web advertising program.

AT&T said its GigaPower network currently spans more than 1 million “locations,” and that it expects to double availability by the end of 2016.

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