AT&T Launching Trade Ads for Addressable - Multichannel

AT&T Launching Trade Ads for Addressable

Using humorous images to highlight hitting right audience with correct message
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AT&T AdWorks is launching a trade ad campaign that showcases its addressable advertising capabilities.

Aimed at advertisers and media buyers, the campaign uses amusing images to show how technology increases the efficiency and effectiveness of advertising by help preventing commercials from being sent to unsuitable targets.

“When you first learn about addressable advertising, there is an ‘aha’ moment. The concept is so intuitive. We offer the scale, inventory and technical capabilities to deliver a unique message to the right audience,” said Maria Mandel Dunsche, VP, head of marketing, at AT&T AdWorks. “This campaign communicates the addressable advertising concept in a fun and entertaining way.”

Read more at B&C.