AT&T Lounges Around the Olympics

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AT&T Broadband will give Salt Lake City Winter Olympics visitors a chance to surf the Internet or check in with loved ones between sporting events.

The host city's incumbent cable operator has set up a 3,200-square-foot tent in Olympics Square dubbed the "AT&T Broadband Lounge." There, visitors can watch digital-cable coverage of the games, make free long-distance phone calls within the U.S. using AT&T Digital Phone service, send electronic mail messages to Olympic athletes and even sign up for AT&T cable services, said Broadband director of partnership marketing Karin Rutstein.

The lounge is located in a high-traffic area directly across from the Delta Center, the hockey and figure skating venue. AT&T will also make public-address announcements touting the lounge throughout Olympics Square.

Rutstein expects tens of thousands of visitors to visit the lounge over the 16 days of the games.

The MSO has two premiums for booth visitors: a collectible AT&T Broadband Olympics pin and a "Z-card" map that can fit in the ticket holder that hangs around a visitor's neck. On one side of the folding card is a map of Olympic Square; on the other, information about the MSO's advanced services.

"Our primary goal is to expose as many people as possible to our products and services, and how they enhance their ability to stay connected during the games and after the games," Rutstein said.

The lounge features broadband Internet stations with links set up for Olympics-related content, as well as AT&T promotions. An online AT&T "Perform without Limits" contest will offer a chance to win a lifetime's worth of trips to future Winter Olympics.

The large-screen television monitors in the lounge will feature coverage from NBC, CNBC and MSNBC, as well as a venue feed that AT&T Broadband is producing with the Olympics as the event's official cable television provider.

Rutstein would not disclose the budget behind the Broadband Lounge, though she said it cost "a lot of money."