Washington -- Former AT&T Broadband & Internet
Services CEO Leo J. Hindery Jr. joined officials from the National Association for the
Advancement of Colored People and DuPont Pharmaceuticals Co. to announce a campaign to
raise HIV/AIDS awareness in the African-American community.
The campaign -- first disclosed at a Cable Positive benefit
dinner in New York in March -- was organized to produce and air educational films on
HIV-related issues on cable systems nationwide. AT&T Broadband provided the bulk of
the $1 million required so far.
"The easiest way to touch people in a crisis is with
the media," Hindery said. "It is that confluence that brought us here today. We
are strongly committed to using our medium ... to educate people about this crisis."
The films feature poet Maya Angelou, surgeon general David
Satcher, Rep. Maxine Waters (D-Calif.) and African Americans stricken by the disease
discussing HIV prevention, detection, treatment and other related issues.
"AIDS is the leading killer of African Americans
between the ages of 25 and 44," NAACP president Kweisi Mfume said. "This kind of
partnership between the private sector and nonprofits, I think, is an essential tool if
we're going to have success in this country in making a real difference going forward as
we step over into this next century."
The project -- which has not yet been embraced by major
broadcast networks -- will air on cable systems owned by AT&T Broadband, Cablevision
Systems Corp., Comcast Corp., Cox Communications Inc., Falcon Communications Inc.,
MediaOne Group Inc. and Time Warner Cable.
The NAACP plans to make the films available in public
libraries and in its 2,200 branch offices nationwide.
States News Service.