AT&T, Rainbow Continue Discussions As Contract Deadline Passes

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The carriage contract between AT&T U-verse and Rainbow Media Holdings expired when the clock struck midnight on July 15, but the parties continued to negotiate throughout the day.
As such, AMC, We TV and IFC remained on the distributor's air and available to its than 2 million subscribers as of 4  p.m. (ET), according to a spokesperson for the programmer.
The contract was originally scheduled to conclude on July 1, before being extended through July 14.
The parties evidently disagree over the value of the three services, but the continuing discussions have yet to yield a new accord. Any prolonged disconnect could claim the fourth-season premiere of Mad Men, AMC's Emmy-winning drama series about the professional and personal lives of men and women at a 1960s advertising agency.
Relative to rates, SNL Kagan Associates estimates AMC's monthly license fee at 25 cents per subscriber, IFC's at 20 cents and We's at 12 cents.

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