AT&T is reorganizing into four market-focused divisions—consumer, business, technology operations and diversified businesses—and put Ralph de la Vega, head of its wireless business unit, in charge of the consumer group.
The restructuring, reported Tuesday by The Wall Street Journal, was confirmed by AT&T spokesman Michael Coe.
AT&T’s reorganization is supposed to help the telco giant better coordinate and bundle marketing of landline and mobile services in the face strong competition from cable, according to the Journal.
In a statement, AT&T said the changes represent “the next natural step in our plan to bring together the best of what we deliver—mobility, broadband, voice, video, data, applications and services on our global IP network—combined with a quality customer experience. We expect these organizational changes will make us more effective and efficient in our sales and operations.”
Coe said AT&T currently has no specific plans for layoffs related to the new organization structure.
De la Vega, president and CEO of the AT&T Mobility wireless unit, will oversee a broader consumer markets division that encompasses wireless, traditional landline phone, Internet and TV services.
Ron Spears, group president of AT&T Global Business Services, will head the newly formed business unit. John Stankey, group president of telecom operations, will become head of AT&T’s technology operations. Ray Wilkins will remain CEO of the diversified businesses unit, which includes YellowPages.com business.
AT&T in June announced it was moving its corporate headquarters to Dallas from San Antonio, which affected about 700 of its estimated 6,000 employees in San Antonio.