AT&T Runs U.S. Olympic Team On VOD


AT&T, keying off its sponsorship of the U.S. Olympic Team, will give U-verse TV customers access to exclusive video clips of American athletes preparing for the 2008 summer games.

The telco’s Team USA On Demand service provides short features on U.S. Olympic Team hopefuls as they train for and compete in various sports, including gymnastics, beach volleyball, track and field, swimming, diving, BMX and taekwondo. Video also is available at the AT&T blue room broadband entertainment portal.

Fare includes USA Gymnastics: Behind the Team, billed as a behind-the-scenes look at the American gymnastics team, including interviews with current and former athletes and coaches and footage of training camps and competitions. A Tips and Training program provides sport-specific training videos from several U.S. athletes.

AT&T, an official sponsor of the U.S. Olympic Team, said it provides “significant financial support, products and services” to the United States Olympic Committee and will deliver telecommunications services to the American team in Beijing.