AT&T Set To Wrap Up U-verse Speed Upgrade

45-Meg ‘Power’ Tier Arrives Sunday in Arkansas, Kansas, Missouri, Oklahoma and Texas

AT&T said it will unleash its new 45 Mbps “Power” broadband tier to five more states this Sunday (Sept. 29), launches that will essentially complete the rollout of this round of speed upgrades for the telco's U-verse platform.  

But only about half of AT&T’s U-verse sub base will be able to order the faster service right away, the company confirmed.

The Power offering pairs the 45 Mbps downstream with a 6 Mbps upstream. AT&T is selling the new tier for an introductory price of $49.95 per month to customers who agree to a two-year contract and bundle it with U-verse TV and voice services. Following the introductory offer period, the 45-Meg Power tier rises to $76 per month.

The latest batch of upgrades will apply pricing and speed pressure on AT&T cable competitors. Markets set to get the Power tier on Sunday include: Fort Smith and Little Rock, Ark.; Topeka and Wichita, Kan.; Springfield, Kansas City and St. Louis, Mo.; Oklahoma City and Tulsa, Okla.; and several cities in Texas -- Austin, Corpus Christi, Dallas/Ft. Worth, El Paso, Houston, Lubbock, Midland and San Antonio.

AT&T has already introduced the speed upgrade in 17 other states where U-verse is offered: California; Nevada; Alabama; Connecticut; Florida; Georgia; Illinois; Indiana; Kentucky; Louisiana; Michigan; Mississippi, North Carolina; Ohio; South Carolina; Tennessee; and Wisconsin.

But not all customers in those U-verse markets will get access to the Power tier at the get go.

“Depending on location, some customers may not be able to order U-verse Power; however, more than half of U-verse customers in the markets where we’ve launched are eligible for U-verse Power,” a spokeswoman said.

The upgrades are part of Project Velocity IP (VIP), a three-year capex infusion that will see AT&T expand its U-verse footprint by another 8.5 million homes, for a total penetration of 33 million homes, coupled with the deployment of the telco’s Long Term Evolution (LTE) wireless network.

AT&T plans to boost the top speed of U-verse Internet to 100 Mbps in the “near future.” The telco ended the second quarter of 2013 with 9.1 million U-verse Internet subs.