AT&T's U-verse TV customers received a pop-up message on their sets Wednesday offering a free large Domino's pizza and a two-liter bottle of Coke to new Showtime Networks subscribers.
All U-verse TV customers received the message yesterday, according to AT&T spokeswoman Jenny Bridges. The telco had about 1.6 million U-verse TV subscribers as of June 30.
The pop-up message said the free-pizza-and-Coke deal was available to customers who added Showtime or a package that includes Showtime, such as the U300 programming tier. The set-top message directed customers to www.dominosoffer.com for more information.
The offer is valid through Sept. 19, according to the Web site. To qualify for the Domino's free pizza and Coke offer, a subscriber must first subscribe to Showtime for two consecutive months and then must mail in a redemption form and copies of the first two AT&T bills where the Showtime service charge appears.
Showtime vice president of corporate public relations Stuart Zakim said the free-pizza promotion is currently running only with AT&T.
AT&T has sent on-screen service messages to U-verse TV customers previously, such as when the telco announced the launch of Total Home DVR.
However, the Showtime promo is the first time AT&T has sent a message about a special U-verse offer, Bridges said. "We're listening to our customers' feedback," she said. "We want to know what service messages they find helpful. Our goal is to use these messages selectively to inform customers about their service, not distract from their viewing experience."
The U-verse pop-up promotion was first reported by BroadbandReports.com.