Marking its first foray into the subscription-video-on-demand market,
AT&T Broadband is conducting a trial in California featuring content from
Starz Encore Group LLC and Showtime Networks Inc.
The six-month trial starts Wednesday in Westchester and Culver City, Calif.
Starz! and Showtime customers will receive the SVOD programming free for 90
The trial is designed to help the companies involved better understand
consumer interest and demand for SVOD services, AT&T Broadband said in a
Later this summer, the MSO intends to introduce additional content providers
for the service.
AT&T Broadband launched VOD services in the two cities last summer. The
company also offers VOD services to customers in Atlanta.