AT&T Targets Charter In St. Louis

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AT&T is now offering U-verse TV in parts of 18 communities in the St. Louis area, touting a lineup of more than 30 high-definition channels, as it looks to siphon customers away from incumbent cable operator Charter Communications.

The telco is offering service in parts of the city of St. Louis, as well as the surrounding suburbs of Ballwin, Bridgeton, Chesterfield, Clayton, Creve Coeur, Florissant, Kirkwood, Maryland Heights, Mehlville, Oakville, Olivette, Sappington, Shrewsbury, St. Charles, St. Peters, University City and Webster Groves.

In the St. Louis market, AT&T is claiming to offer “more HD programming than the local cable providers.” AT&T provides “more than 30” high-definition channels in the area. AT&T charges $10 per month extra for HD service with U-verse TV packages, which start at $44 per month.

Charter, which is based in St. Louis, currently offers about 19 HD channels to subscribers in the area. The MSO has announced a corporate-wide strategy to double high-definition channel counts to more than 40 by the end of next year.

AT&T is also touting interactive TV features such as U-bar, which provides customized weather, stock, sports and traffic information, and Yahoo! Games like sudoku and solitaire.

AT&T, as it has done in other markets, will offer sign-up incentives in St. Louis. Until Jan. 31, new U-verse TV customers can choose either one year of free HD service, $100 cash back or one month of free TV service if they order U200, U300 or U400 programming packages by phone. Customers who order one of those packages online will receive $100 cash back redemption and one month of free TV service.

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