AT&T TV, the streaming version of traditional pay TV, is now available nationwide after launching into 13 test markets over last summer and fall.
AT&T said it is bundling the new video service with fiber internet for $80 a month for the first year—$40 each for broadband and TV.
The deal requires a two-year contract and shoots up massively in the 13 month—to $93 a month for video service alone. There’s also fees involved for things ranging from regional sports networks to leasing additional set-tops.
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These very traditional-sounding telecom restrictions are juxtaposed against very OTT elements to the service. AT&T TV is build around a proprietary Android TV-based set-top, which provides full access to all the apps available in the Google Play Store, not to mention Google Assistant voice and home-automation support.
The service, which ships with one proprietary set-top, also includes 500 hours of DVR storage.
AT&T, which lost more than 4 million pay TV customers in 2019 across DirecTV satellite, U-verse and virtual MVPD AT&T TV Now, believes AT&T TV will stem its subscriber losses, while boosting its fiber internet sales.
The launch of the service displaces AT&T TV Now, which charges more for fewer channels in its current iteration. It would also seem to render DirecTV satellite something AT&T might consider divesting.
AT&T also believes the service will drive down operational costs for pay TV—AT&T TV requires now satellite launches. And it’s customer installed, so there’s no truck rolls involved.
"Our customers told us what they want from their TV service and we built AT&T TV around that,” said Thaddeus Arroyo, CEO of AT&T Consumer, in a statement. “AT&T TV is live TV made easy and when you add AT&T TV to our amazing 1 gigabit AT&T Internet you can’t go wrong.”