AT&T Tweaks Digital Tiers

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Taking its cue from frustrated subscribers and inundated customer-service
representatives, AT&T Broadband will reconfigure its digital packages.

The new platform emphasizes more nonpremium packages to help attract analog
users who aren't interested in the plethora of pay TV services already offered
via digital, said AT&T Broadband vice president of video products Steve
Bouchard.

Among the networks benefiting from the new structure are Wisdom Television,
Nick Toons, G4 and the Fox Sports Digital Networks, all of which will gain slots
within the MSO's digital packages.

Beginning July 1, the MSO's current à la carte, genre-driven digital packages
- 'Movies and Music,' 'Sports & Information' and 'Family and Variety' - will
give way to the more inclusive 'Variety' and 'Premier' packs.

The specifics of each package are outlined in the 5/27/02 issue of
Multichannel News
.

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