AT&T U-Verse Adds New Kids' SVOD Service

Disney Story Central App, Website Expand to TV
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AT&T U-verse and Disney said Tuesday (April 21) they are launching a new subscription video-on-demand service adapted from the media company's Disney Story Central platform.

Disney Story Central is a website and app providing narrated Disney book titles that kids (and parents) can read along with.

The new $8 SVOD service brings the read-along platform to TV screens for the first time, the companies said. New titles will be added every few months.

"We are always looking for new and innovative ways for our consumers to enjoy Disney storytelling," said Andrew Sugerman, executive vice president, Disney Publishing Worldwide. "Expanding the Disney Story Central platform onto AT&T U-verse TV is another way to connect."

U-verse already carried Disney Channel, Disney Junior and Disney XD live and on-demand.

"We're excited to bring customers and their families interactive experiences that foster creativity and imagination," said Mel Coker, chief marketing officer, AT&T Home Solutions.

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