AT&T is expanding its U-verse with the launch of the TV, Internet and phone triple-play in parts of the Louisville, Ky., Mobile, Ala., and Spartanburg, S.C., markets.
In the Bluegrass State, AT&T will go head-to-head with Insight Communications. The telco said U-verse services will be available to order in parts of the Louisville area beginning Monday, Aug. 31.
"For the first time in many years, consumers in Louisville will have the choice they've been waiting for," AT&T Kentucky president Mary Pat Regan said in a statement.
In Louisville, AT&T is using its existing rights-of-way to add fiber-optic lines capable for the rollout and has not sought a cable franchise from the city, according to the Courier-Journal. Southern Indiana households are not included in the initial rollout of U-verse in the Louisville market.
As part of the launch, the telco is marketing an introductory triple-play offer of $90 per month for six months, with 150 channels, Internet speeds up to 1.5 Mbps and phone service, which is $109 after the offer expires.
Insight has about 320,000 basic cable subscribers in the Louisville area, according to Multichannel News's annual ranking of the top 100 U.S. cable systems.
Meanwhile, AT&T this week is launching U-verse in parts of Mobile, Ala., and Pensacola, Fla. Cable operators in that region include Comcast, Cox Communications and Mediacom Communications.
The telco is taking on Charter Communications in Spartanburg, S.C., which follows AT&T's launch of U-verse across the Greenville and Asheville areas on Aug. 10.