AT&T U-verse and Music Choice are making the rounds on a college marketing tour this spring.
Starting April 5 at Yale and concluding with the University of California at San Diego on May 12, the “Let Your Colors Fly” tour will make 11 stops, giving students a means to unwind during exam week and ahead of summer break, with an explosion of color and a dance party.
Music Choice will provide the soundtrack, replete with a live artist or DJ while showcasing music and videos from its MCU (Music Choice University) channel and SWRV TV network. AT&T will supply freebies, including t-shirts and color packets, and demo its video and mobility (app and Internet) services.
The tour is being produced by East Aurora, New York-based advertising firm Cenergy Communications. More information is available at att.com/flyingcolors.
Let Your Colors Fly Tour
April 5th Yale, New Haven, CT
April 7th Ohio State, Columbus, OH
April 9th Michigan, Ann Arbor, MI
April 11th Indiana, Bloomington, IN
April 13th Lindenwood University, St. Charles, MO
April 15th University of Wisconsin, Madison, WI
April 26th University of Arkansas, Fayetteville, AR
April 29th University of Houston and Texas Southern, Houston, TX
May 8th San Jose State University, San Jose, CA
May 10th Fresno State, Fresno, CA
May 12th University of California, San Diego, La Jolla, CA