AT&T U-verse Takes On Cox In Louisiana

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AT&T launched U-verse TV, Internet and phone services in parts of the Baton Rouge, La., area, where it is looking to poach customers from incumbent cable operator Cox Communications.

The telco is touting a lineup of more than 110 HD channels and features such as Web-based DVR management and personalized on-screen interactive TV applications, as well as the ability to bundle in wireless phone service. AT&T's DSL-based Internet service provides a maximum of up to 18 Mbps downstream.

"Cable has been the only game in town for too long, and we're excited to change that today in Baton Rouge," Bonnie Denson, AT&T Gulf States general manager of consumer markets, said in a statement. "We know Baton Rouge customers want a better choice to break free from cable, and AT&T U-verse is the answer. And we'll continue to make U-verse TV even better for customers with regular upgrades and new cool features you can't get anywhere else."

AT&T was granted a video franchise by the Baton Rouge city council in 2008, under which the city-parish receives 5% of gross revenue from subscription fees and 0.5% to support the cost of building and operating the public, educational and governmental channels.

"As policymakers, we are always looking at options to give consumers more choices and innovative new services," Baton Rouge mayor Melvin "Kip" Holden said in statement. "Today's announcement brings just such an option to the residents of our community."

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