AT&T hopes to poach Time Warner Cable customers in the Piedmont Triad region of North Carolina, announcing Monday that it has begun marketing U-verse triple play in parts of Guilford, Forsyth, Rockingham and Alamance counties.
North Carolina is one of the states formerly served by BellSouth; AT&T completed the acquisition of BellSouth in 2007.
"Cable has been the only game in town for too long, and we're excited to change that today in the Triad area," Alison Hall, AT&T Carolinas vice president and general manager, said in a statement. "We know customers want a better choice to break free from cable, and AT&T U-verse is the answer. We'll continue to make U-verse TV even better for customers with regular upgrades and new cool applications that enhance your TV experience."
The telco is now offering U-verse in communities including Greensboro, Winston-Salem and Burlington, N.C. The services are delivered over a fiber-to-the-node network, with DSL to the home. AT&T is marketing downstream speeds up to 24 Mbps with U-verse Internet in the region.
Time Warner Cable said in a statement, "For a long time, Time Warner Cable has faced competition from satellite and dish providers. We continue to invest in our network and remain committed to bringing the best products and services to the Triad. We are confident we will maintain positive relationships with our customers and will continue to focus on our customers by providing superior customer service and the best quality Internet, phone and cable services."
In North Carolina, AT&T is touting features of U-verse TV including an HD lineup of more than 130 HD channels; the ability to program DVR recordings from a Web-connected mobile phone or PC; and personalized, on-screen weather, sports, traffic and stock information via AT&T U-bar.
The telco acknowledged state representatives Harold Brubaker and Alma Adams, who co-sponsored legislation to allow statewide video franchises for new market entrants to compete against incumbent cable providers.