AT&T U-verse Will Kick Off ESPN 3D

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AT&T U-verse has become the third affiliate for ESPN 3D.

The telco will begin airing the service, when it kicks off June 11 with coverage of the 2010 FIFA World Cup opener between Mexico and the host nation South Africa. Deal terms were not disclosed.

U-verse joins Comcast and DirecTV in distributing ESPN 3D, which will offer 25 World Cup matches among the 100 events it plans during its inaugural season.

The ESPN 3D channel will be available on channel 1610 to U-verse TV HD customers, with the U100 package or above, that subscribe to the 3-D Technology Package for $10 a month.

AT&T said the 3D programming is supported on all customers' existing U-verse DVRs and receivers, without any additional set up or U-verse equipment upgrades. Customers will also need a 3D-ready TV set and 3D glasses.

Customers can call 1-800-ATT-2020 or visit an AT&T retail location to add the 3-D Technology Package in time for the opening 2010 FIFA World Cup match.

"Because of our advanced IP technology, AT&T U-verse customers can be confident that they'll have access to the latest TV innovations - whether it's your favorite content across your devices, interactive apps, or 3DTV," said Dan York, president of content, AT&T, in a statement  "With ESPN 3D, U-verse TV customers can experience the highly anticipated 2010 FIFA World CupTM for the first time ever in exciting 3D, and we're looking forward to delivering more ESPN 3D coverage throughout the year."

Noted David Preschlack, executive vice president, affiliate sales and marketing, Disney & ESPN Networks Group: "ESPN and U-verse TV are pleased to bring fans nearly 100 exciting, ground-breaking 3D sports events in the next year. "From the first match of the 2010 FIFA World Cup to college sports, the NBA and more, U-verse customers will be able to see it all in dynamic 3D on ESPN 3D."

In addition to 3D coverage, AT&T and ESPN are also offering U-verse TV customers an innovative 2010 FIFA World Cup app that includes a Multiview that lets them watch up to four ESPN channels at one time and also brings athlete bios, groupings and the latest team standings straight from South Africa to your U-verse TV screen. The app is available to every U-verse TV customer at no extra charge on channel 618 and 1618. AT&T and ESPN are also delivering live coverage to mobile phones with AT&T Mobile TV and MobiTV, and coverage of all matches and exclusive bonus content is available for AT&T high-speed Internet customers

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