ATVA: CBS Radio Rejects Local Choice Ad

Spots Promote Retrans Plan Broadcasters Strongly Oppose

 A quartet of CBS radio stations have rejected an ad from the American Television Alliance promoting a new "local choice" retrans-remaking proposal that TV stations say threatens their business model and localism.

ATVA, comprising cable and satellite operators and others, launched a six-figure ad campaign in 15-20 markets that included broadcast radio, print and online.

"The ad did not meet our broadcast standards," said a CBS Radio spokesperson, who declined further comment.

You can listen to the rejected spot here.

The four CBS-owned stations ATVA submitted the ad to nixed it, according to the ATVA. They are: KMOX in St. Louis, WCCO Minneapolis, KXNT Las Vegas, and KDKA Pittsburgh.

The National Association of Broadcasters, of which CBS is a member, declined comment.