A+E, AMC Beta Test Comscore Campaign Ratings
Network groups to try out cross-platform measurement approach.
Network groups to try out cross-platform measurement approach.
Execs say industry moving closer to solution
Posts with pictures and video more engaging
GroupM joins unduplicated cross-platform measurement beta
TV viewing rises according to Q1 'Total Audience Report'
Luke McGuinness joins firm as president and COO
Data will open additional ad inventory
44% of Hulu subscribers binge-view at least once a week, data shows
Plan to switch to electronic data in June pushed to July
Nielsen report finds 39% of out-of-home viewing comes from Gen Z, millennials
Panels challenged by set-top-boxes and automated content recognition (ACR)
Streaming service is available in 99 local markets
Xumo’s free, ad-based OTT service joins Nielsen’s Digital Content Ratings
Ad recall higher in gyms, on public transportation
Audience buying is growing, but still a small part of market
Clients get info on incremental reach
Livek becomes vice chairman and special advisor
Big buyers endorse single guarantees
Grabix combines ratings with Gracenote smart TV data
Data provides insight on types of content that can keep new customers on the hook, 7Park Data says
Company says it's ready to focus on business