Audience Measurement

Luke McGuinness joins firm as president and COO

Data will open additional ad inventory

44% of Hulu subscribers binge-view at least once a week, data shows

Plan to switch to electronic data in June pushed to July

Company was dropped after 'accounting issues'

Nielsen report finds 39% of out-of-home viewing comes from Gen Z, millennials

Panels challenged by set-top-boxes and automated content recognition (ACR)

Streaming service is available in 99 local markets

Commercial loads grow 2.4%

Xumo’s free, ad-based OTT service joins Nielsen’s Digital Content Ratings

Ad recall higher in gyms, on public transportation

Audience buying is growing, but still a small part of market

Clients get info on incremental reach

Livek becomes vice chairman and special advisor

Big buyers endorse single guarantees

Grabix combines ratings with Gracenote smart TV data

Exec had been with Comcast

Data provides insight on types of content that can keep new customers on the hook, 7Park Data says