NYC TV Week: People Panels Debated at TV Data
Nielsen, Comscore execs clash on value as CBS exec backs hybrid approach
Audience Measurement
NYC TV Week: Nielsen's Rao Says Consumer Is Willing to Expand Time
Exec also touches on Nielsen panels and the quest for the measurement Holy Grail
Clarken to Leave Nielsen at End of Month
Company says key exec will be CEO of another public company
Comscore, Accused of $50M Fraud, Settles with SEC
Company pays $5M, ex-CEO Matta pays $700,000
Nielsen Warns Census Change Would Hurt Media Business
Accuracy threatened by controversial citizenship question
A+E, AMC Beta Test Comscore Campaign Ratings
Network groups to try out cross-platform measurement approach.
TV Data Summit: Data Transparency Still a Hurdle For Industry
Execs say industry moving closer to solution
Nielsen Adds Measurement of Owned TV Content on Social
Posts with pictures and video more engaging
comScore Lines Up Networks to Test Campaign Ratings
GroupM joins unduplicated cross-platform measurement beta
Linear TV Dominates Time Spent Watching Video: Nielsen
TV viewing rises according to Q1 'Total Audience Report'
Measurement Company TVision Raises $11.5M in New Funding
Luke McGuinness joins firm as president and COO
Nielsen, FreeWheel Expand OTT, On-Demand Measurement
Data will open additional ad inventory
Hulu: Average Viewer is Watching 10 Shows
44% of Hulu subscribers binge-view at least once a week, data shows
Nielsen Announces Delay Replacing Local-Market Diaries
Plan to switch to electronic data in June pushed to July
Younger Viewers Watching TV Out of Home: Nielsen Report
Nielsen report finds 39% of out-of-home viewing comes from Gen Z, millennials
TiVo Report Sees New TV Data Shaking Up Measurement
Panels challenged by set-top-boxes and automated content recognition (ACR)
Nielsen Adding YouTubeTV To Local Audience Ratings
Streaming service is available in 99 local markets
Nielsen Starts Tracking Streaming Viewership on Xumo
Xumo’s free, ad-based OTT service joins Nielsen’s Digital Content Ratings
ESPN Touts Effectiveness of Spots Viewed Out-of-Home
Ad recall higher in gyms, on public transportation
Buyers Want Better Measurement, But Will Use Old Metrics in Upfront
Audience buying is growing, but still a small part of market
SpotX Adds Nielsen OTT Data To Analysis of Ad Campaigns
Clients get info on incremental reach
Wiener Appointed CEO of Measurement Company comScore
Livek becomes vice chairman and special advisor