Nielsen, FreeWheel Expand OTT, On-Demand Measurement
Data will open additional ad inventory
Audience Measurement
Hulu: Average Viewer is Watching 10 Shows
44% of Hulu subscribers binge-view at least once a week, data shows
Nielsen Announces Delay Replacing Local-Market Diaries
Plan to switch to electronic data in June pushed to July
Younger Viewers Watching TV Out of Home: Nielsen Report
Nielsen report finds 39% of out-of-home viewing comes from Gen Z, millennials
TiVo Report Sees New TV Data Shaking Up Measurement
Panels challenged by set-top-boxes and automated content recognition (ACR)
Nielsen Adding YouTubeTV To Local Audience Ratings
Streaming service is available in 99 local markets
Nielsen Starts Tracking Streaming Viewership on Xumo
Xumo’s free, ad-based OTT service joins Nielsen’s Digital Content Ratings
ESPN Touts Effectiveness of Spots Viewed Out-of-Home
Ad recall higher in gyms, on public transportation
Buyers Want Better Measurement, But Will Use Old Metrics in Upfront
Audience buying is growing, but still a small part of market
SpotX Adds Nielsen OTT Data To Analysis of Ad Campaigns
Clients get info on incremental reach
Wiener Appointed CEO of Measurement Company comScore
Livek becomes vice chairman and special advisor
NBCU Creates Metric Combining Linear and Digital Ad Views
Big buyers endorse single guarantees
Nielsen Launches Analytics Platform for Top 56 TV Markets
Grabix combines ratings with Gracenote smart TV data
New Netflix, Hulu Subs Gravitate to TV Series
Data provides insight on types of content that can keep new customers on the hook, 7Park Data says
comScore Shows $281M Loss as It Releases Financial Data
Company says it's ready to focus on business
comScore Plans to File Financial Results
Business update call scheduled for Monday
Comcast: 76% of X1 Homes Tuned Into the Winter Games Programming
Says that compared to 65% of homes nationally
Pursuit Channel Tags Nielsen
Audience measurement deal will help net develop deeper insights into viewership
Can comScore Make Its Data Count?
Bill Livek touts company’s clear future in face of competition, cross-platform complication
Out of Home Count Adds 12M Super Bowl Viewers
Total audience delivery rises to 118.2M
Advertisers Following Viewers as They Move to Over-the-Top
SpotX survey finds 44% of advertisers see better ROI in audience-based buying