NBCU Creates Metric Combining Linear and Digital Ad Views
Big buyers endorse single guarantees
Audience Measurement
Nielsen Launches Analytics Platform for Top 56 TV Markets
Grabix combines ratings with Gracenote smart TV data
New Netflix, Hulu Subs Gravitate to TV Series
Data provides insight on types of content that can keep new customers on the hook, 7Park Data says
comScore Shows $281M Loss as It Releases Financial Data
Company says it's ready to focus on business
comScore Plans to File Financial Results
Business update call scheduled for Monday
Comcast: 76% of X1 Homes Tuned Into the Winter Games Programming
Says that compared to 65% of homes nationally
Pursuit Channel Tags Nielsen
Audience measurement deal will help net develop deeper insights into viewership
Can comScore Make Its Data Count?
Bill Livek touts company’s clear future in face of competition, cross-platform complication
Out of Home Count Adds 12M Super Bowl Viewers
Total audience delivery rises to 118.2M
Advertisers Following Viewers as They Move to Over-the-Top
SpotX survey finds 44% of advertisers see better ROI in audience-based buying
NBC’s Stream of Super Bowl LII Peaks at 3.1M Concurrent Streams
Stream hit in-game average minute audience of 2.02M, as game posted total audience delivery of 106M across all platforms
Discovery to Track Olympics Viewing Across All Screens
Develops three new metrics to measure audience behavior across Europe
Nielsen Adds Instagram to Social Content Ratings
Platform joins Facebook and Twitter
Spending on Advanced Advertising to Rise: Survey
Videology poll finds 23% of advertisers set to cut linear TV
Twitter Touts Research Showing It Makes TV Ads More Effective
Neuro-Insight shows engagement during sports viewing
CES 2018: As World Turns Digital, TV Ads Remain Powerful
Media sales adjust with shifting viewers
‘New Media?’ No Longer
MCN's Viewer Watch 2018 report finds the television industry adjusting to its maturing digital dilemma
Viewer Watch 2018: Putting Consumers First With Digital
Under mounting pressure to revamp their offerings, programmers and distributors take measures to improve the viewing experience
comScore Offers Cross-Platform Addressable Ad Metrics for Sling TV
Service will combine impressions from Sling TV's OTT service with those from Dish’s satellite set-tops
News Viewing Rises 6% in 2017, Analyst Says
Without Olympics, sports declines 12%
Return to New Year’s Day Boosts ESPN's Bowl Games
Georgia-Oklahoma thriller cable's fifth-most watched show ever