Avis, DirecTV Try Harder

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Avis Rent A Car System Inc. is pimping its Hummer H3 rides.

The car-rental company said Tuesday that it will begin offering Hummer H3 sport-utility vehicles equipped with DirecTV Inc. direct-broadcast satellite programming at Sky Harbor International Airport in Phoenix, Ariz., this month.

Avis customers will be able to access more than 135 channels of live DirecTV programming virtually anywhere they drive with KVH Industries Inc.’s “TracVision A5” satellite-TV antenna.

Avis also said it currently has 5,000 DVD-equipped vehicles available for rent nationwide.

“The addition of DirecTV service and DVD gives our customers an unparalleled level of entertainment choices,” Avis parent Cendant Car Rental Group executive vice president of marketing Scott Deaver said in a prepared statement.

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