Bolstered by the 2005 BET Awards, Black Entertainment Television broke into basic cable’s primetime top five last week.
The June 28 event averaged a 5.0 household rating, helping to lift BET to a 1.5 mark from June 27-July 3, according to a Disney ABC Cable Networks Group analysis of Nielsen Media Research data.
The show attracted 6.6 million viewers, making it the most-watched in network history. BET grabbed a share of fifth place for the week with Nick at Nite.
Overall, Turner Network Television continued to top the primetime pack, averaging a 2.5 household rating. Fox News Channel, aided by its coverage of President Bush’s address about Iraq June 28, was second with a 1.8, edging out USA Network and Disney Channel by 0.1 points.
Rounding out the top 10: Lifetime Television, Cartoon Network and regional service Turner South, all with 1.4 averages; and Spike TV with a 1.3. Hallmark Channel and TBS finished just outside the top 10 with a 1.2 and a 1.1, respectively.
On a total-day basis, Nickelodeon again led the way with a 1.7 household average, although sister service and channel-sharer NAN was only 0.2 points behind. TNT, Cartoon and the latter’s late-night animated spinoff, Adult Swim, were next, each with a 1.3.