BabyFirst has gained a berth with Time Warner Cable.
The network that delivers development program to tots and their parents has launched on TWC's digital basic tier. The launch encompasses more than 20 markets, including New York City, Los Angeles, Dallas and San Diego.
Deal terms were not disclosed.
With the TWC rollout, BabyFirst, which also has affiliate deals with Comcast, DirecTV, Dish Network and AT&T U-verse, is now available in more than 50 million homes nationwide in English and Spanish (through SAP).
"This will go down as a major milestone in the history of our network and is a significant step toward our goal of attaining full distribution across the cable universe," said Sharon Rechter, execuitve vice president of business development and distribution, BabyFirst. "We are confident that parents who are customers of Time Warner Cable will find great value in our content, which provides an engaging experience for babies during the first stages of their lives."
“We’re pleased to add BabyFirst to our channel lineup,” said Andrew Rosenberg, senior vice president of content acquisition for Time Warner Cable. “BabyFirst provides valuable educational programming to our customers and their families.”
Sister network BabyFirst Americas is one of the minority-owned networks that Comcast launched as part of its compliance requirements for the FCC approving its acquisition of NBCUniversal.