Backroom Firm Renamed Marketron

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TvScan, REP-PAK and Marketron Inc. have been unified under the single name
Marketron International.

The companies, based in Burlingame, Calif., provide management systems for
broadcast television, radio and cable companies.

In addition, Marketron has named John Peterson senior vice president of
development and Janet Giese VP of sales for TV.

Peterson formerly was VP of software development at Achieve Healthcare
Information Systems, while Giese had been president of Chaseland Services Inc.,
a business- and technology-consulting firm.

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